Insights

The Future of Digital Services

27 Aug 2020, MOQdigital

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It is 2020, and the role of digital technology is shifting - from driving marginal efficiency to being a catalyst of innovation and disruption. 

This means that in the coming years, several decisions must be made to avoid or risk falling prey to competitors and disruptors. So, what does the future hold for digital transformation and what do businesses need to take into consideration in order to plan for its development and implementation? Peter Ward, General Manager of Digital Services for MOQdigital, shares his insights.

Hyperautomation: The Future of Analytics

Combining Artificial Intelligence and Machine Learning together to rapidly identify and automate all possible business processes is the future. Not automation, but a state of hyperautomation that extends across a range of tools. As both customer and business data become more and more valuable, so too will the analytics required to generate insights from this data. Businesses can and should leverage hyperautomation to navigate the vast churning seas of information and data to put them to good use.

Distributed Cloud: A new generation of services

Learning how to make use of Cloud technology will become essential for any business looking to build or optimise their own app. The evolution of the cloud from a centralised structure to a more distributed platform will transform cloud computing, blending external services with internal services on-premises. New digital services will have to be created and optimised to adapt to this new landscape of a “Hybrid Cloud”

Multiexperience: Impacting App development

Despite the web browser continuing to serve as the most popular application touchpoint, mobile apps are on the rise. As immersive devices such as smartwatches, smartphones and voice-driven devices permeate the industry, the modes of interaction (type, touch, gestures, natural language) expand across the digital user journey. This explosion of immersive and interactive technology increases the number of touchpoints people will have with technology at their disposal. Businesses looking for an edge in the app development sphere will have to consider multiexperience factors as the market will be looking for more immersive and engaging experiences as this technology improves.

Edge Computing: Fuelling IoT growth

Keeping traffic local and distributed will decrease latency, leading to faster networks and operations. This is the key tenet of Edge computing, where information processing, content collection and delivery are placed closer to sources of said information. This includes all the technology on the Internet of Things (IoT). These devices are beginning to form the basis for smart spaces and the moving of apps and services closer to the people who use them. This ultimately leads to faster networks. Faster networks mean the data accumulated by your smart devices will be gathered, analyzed and managed to a higher degree. That will fuel innovation at companies and boost consumer demand for new services.

Pulling them together

In the end, these trends and insights are not self-contained or isolated. Businesses must consider them as parts of a whole in the future of digital servicesand decide what combination of measures and solutions work best for them in order to achieve their future business outcomes. IT stakeholders must consider what combination of these new technologies will best drive the innovation and strategy beyond 2020.

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