Insights

Steps for IoT Success

25 Sep 2018, MOQdigital Marketing

Internet of Things

MOQdigital August (7)

The Internet of Things (IoT) provides companies with the competency required to succeed in the fast-paced, ever-evolving needs of our modern market. With IoT, companies have the ability to digitally transform their organisation to support smart, connected products and services and generate actionable insights that they can use to get ahead of the competition.

Companies who are successful with their IoT are those who have competency with their digital innovation, and who understand the digital components affecting their business now – as well as those that will have an impact in the future. They have developed and clearly stated an IoT strategy that can be leveraged across their company, and have started small – growing according to their needs. These successes are built off competency in the IoT and IT infrastructure sphere, with businesses understanding not only what tools and services are trending in the market – but identifying those that work for them and those that won’t. There are four steps companies can take on their journey toward IoT success.

  1. Who, What, and Why: This step helps companies understand the impact of IoT, and allow them to seriously consider where it might be implemented – and to what effect. Companies embarking on their IoT journey must understand how the Internet of Things will benefit their business, and identify the gaps in their system that can be completed with IoT integration.
  2. How: Once a company understands how IoT can benefit them, they then need to learn what can be done, and what steps they need to take to proceed on their journey forward. This means identifying a growth strategy associated with their IoT intentions that include business models, security standards, compliance, and organisational adoptions.
  3. Tools: A company already engaging with IoT can take step 3, which involves developing tools that facilitate their digital transformation and make sense for their long and short-term business strategy. This includes creating and deploying tools for internal use, as well as for their clients and consumer base.
  4. Optimisation: The final step toward success with the Internet of Things involves optimising existing and future deployments. A company who has already displayed strong connectivity across their IoT infrastructure can now focus on incorporating new data and adding additional experiences, tools, and services to their platforms in line with their business strategy.

At MOQdigital, we help you understand the right use for IoT in your business. There are a number of things to consider before embarking on your IoT journey, and we can help you think things through to find the right solution for your business, and identify where your impact will be. Get in touch today to find out more.