Moving to patient centric care

24 Mar 2017, MOQdigital Marketing

Health & Aged Care

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Patient-centric healthcare is the way forward for patients and practitioners alike. Based off an established partnership between practitioners, patients, and the patient’s families, patient-centric care was developed to ensure that an individual’s wants, needs, and preferences are addressed and that they are able to actively participate in the provision and direction of their healthcare. Many healthcare companies are moving to better engage with their clients and are doing so by moving away from traditional consultancy and toward patient-centric care. Such a shift integrates seamlessly with the current motion of both business, technology, and healthcare, as well as with social expectation regarding personalised patient input.

The Patient Source

Patient-centric healthcare creates information from the patient as a source.  In doing so, practitioners are offering a patient the ability to improve their outcomes, care, and education so that they can be engaged with, and enable their own care. The focus of patient-centric care is to keep the attention on one patient, whereby the patient begins the interactions and provides information regarding their care and wellbeing. An engaged patient is one who understands their disease and is fully aware of their medical and therapeutic options. In a world of personalization and technology tailoring, moving toward this form of technologically based relationship is simply a step in the right direction.

Patient Personalisation

At the end of the day, patient-centric health care differs from other forms of healthcare in that the information and data about the patient come directly from the patient themselves. In a technologically driven society, people are spending more and more time basing health choices off information derived from peers, colleagues, role models, social media, and personal research. Healthcare, as a result, has had to adjust the way in which it directs patient care. 

Moving over to patient-centric care opens a direct channel between practitioner and patient, offering a two-way line of communication that can be shaped and moulded to meet an individual’s expectations and grant them power whilst still keeping their healthcare professional up-to-date with their condition. This, in turn, enables better adherence to treatment plans by ensuring that the patient is accountable for their health and that they maintain a mutual level of engagement and communication with their provider.

Personalised data and interactions are prompted by the patient and are then managed by both patient and provider. This form of personalised care will incorporate relevant Big Data with data mined specifically for an individual. This data can also be used as a means to uncover patient trends and patterns and allow providers and PR actioners to further develop strategies for improved care based on this intel.  The data ultimately comes from the patient and the provider oversees this via interactions between the patient and the caregiver. The technology for a more in-depth understanding of health is here, and it has led to patient-centric healthcare.

The Outcome

The benefit of patient-centric care is the promotion of personalisation and power. The patient is handed the reins and is enabled as a client, improving their loyalty to a practioner and providing them, and their provider, with information that benefits their overall wellbeing and care. Not only does patient-centric care improve the way in which a patient is treated and educated regarding their health, but a provider is able to address them more effectively and efficiently, leading to improved healthcare and the fostering of better provider-patient relationships.

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